Collage of various scenes from films and content with the text 'FABLES FILM & CONTENT' in the center.
Motorcycle dashboard and handlebars on a gravel path with horses walking through prayer flags attached to a metal structure, under a partly cloudy sky.

About Fables

We Build Brands. We Bridge Cultures. We Create Impact.

Fables Film & Content is a Detroit-based agency where world-class creative meets operational efficiency. We integrate strategy, creative, and production under one roof—from cinematic storytelling to culturally resonant campaigns—delivering premium work at 30-40% lower cost than traditional agencies without compromising quality.

Bold ideas. Cultural fluency. Global reach.

A person in colorful traditional clothing with large, decorated bird feathers on their back, standing outdoors near water with a distant landmass in the background.
Two badminton players in blue shirts preparing to hit the shuttlecock during a doubles match in a crowded indoor stadium.
Silhouettes of people skateboarding and jumping on a rooftop at sunset, with streaks of lights and ships in the background.
A muscular man in gray sweatpants lifting a barbell with heavy weights inside a gym.
Close-up of a woman's face showing striking blue eyes, blonde hair slightly messy, and a subtle smile.
A person riding a dirt bike across a vast green landscape with rolling hills and mountains in the background.
A woman running in front of Flinders Street Station in Melbourne, Australia, with a crowd of people and trams in the background.
A person with short hair drinking from a Budweiser beer can.
A silhouetted woman walking down a corridor illuminated with red lights, with a neon sign at the end of the hall.

Fables Origin Story

Why We Exist

Fables was founded in 2022 by Juan Torres and Lee Nelson—a global brand strategist and an award-winning filmmaker who've led marketing and production for some of the world's most iconic brands.

They saw two fundamental gaps:

1. Brands missing the cultural moment
Culture shapes human behavior—yet many brands still treat cultural marketing as an afterthought or a checkbox exercise. Multicultural audiences are the new mainstream, but marketing hasn't caught up.

2. Agency models weighed down by inefficiency
Traditional agencies separate strategy, creative, and production into silos, creating markup, complexity, and delays.

Fables was built to solve both—blending cultural fluency, creative excellence, and operational transparency to deliver work that resonates across cultures and markets.

Core Values & Philosophy

Creativity. Global Vision. Entrepreneurial Mindset.

We believe bold ideas matter. We create work that resonates globally. And we work like entrepreneurs: fast, focused, and purpose-driven.

Woman in a fighter jet cockpit with a surprised and excited expression, wearing goggles and a headset, with cityscape and river visible below.

Creativity

Our creative DNA is rooted in visual mastery—an understanding of how powerful imagery and storytelling move people and drive action. From cinematic storytelling to fast-paced action pieces, our directors and artists bring world-class craftsmanship and efficiency to every project.

A man with a serious expression, heavily tattooed face, on a city street with buildings and sky in the background.

Global Vision

Our team has created work on six continents, in multiple languages, for audiences from the U.S. to Asia-Pacific, Latin America to Europe. Great ideas transcend geography—but only when they're rooted in authentic cultural insight.

Two off-road vehicles in a desert with sand dunes, one with a camera crane mounted on top, and footprints in the sand.

Entrepreneurial Mindset

We move fast, make decisive choices, and deliver results. We combine Fortune 100 business rigor with startup energy and film-industry precision. No bureaucracy. No red tape. Just talented people solving problems and making great work happen.

What Makes Us Different

Cultural Fluency Meets Financial Efficiency

Most agencies separate strategy, creative, and production—adding cost, complexity, and time at every handoff. We eliminate those layers entirely.

What this means for you:

  • Transparency - Direct access to the people doing the work

  • Speed - Real-time decisions, on-set editing, no bottlenecks

  • Quality - Broadcast-level creative at unmatched efficiency

  • Partnership - Senior-level talent from concept to delivery

The result: Premium work delivered faster and at lower cost—without compromise.

Photographer taking a picture of a person dressed in traditional Middle Eastern attire inside a building with large windows overlooking a cityscape.

We take our craft seriously

WE LOVE WHAT WE DO AND IT SHOWS

Agency Culture

Great work happens when teams genuinely enjoy working together—and that energy comes through in every frame, every story, every campaign.

A man is running on a dirt field, kicking a soccer ball while a large truck speeds past behind him in a desert landscape.
Person in a fighter jet cockpit wearing goggles and a helmet, with a surprised and excited facial expression, during a high-altitude flight over a city.
Two men wearing masks and sunglasses, smoking, with a sunset or sunrise in the background.
A person swimming underwater, holding a black round object with both hands, with water splashing around.
A person standing on top of a red Jeep, taking a photo, in a desert landscape with rock formations at sunset or sunrise.
Person in scuba gear sitting on a boat with a city skyline in the background during sunset or sunrise.
Aerial view of a city with dense skyscrapers and buildings, partially obscured by an airplane wing with a red and white color scheme.
Two climbers rappelling down a rocky cliff face with the sun shining behind them.
View from the front of a motorcycle riding through a narrow mountain canyon with tall rocky cliffs on each side.
A person with short hair appears to be underwater, shouting or screaming with their mouth wide open, water splashing around.
Nighttime construction scene on a bridge with city skyline in background. A black pickup truck with crane equipment is parked on the road. There are several workers near the truck.
A sleek, dark gray Lamborghini sports car being transported on a helicopter.
Two black pickup trucks with equipment on top driving through a desert with sand dunes and rocky formations at sunset.

World Class Production, In-House

Our studio and equipment deliver top-tier quality at global scale—latest cinema cameras, CGI and VFX capabilities, drone technology, real-time editing, and sound design on set. Our production partners and crews span six continents.

From Super Bowl spots to emerging-market campaigns, we bring the same level of craft to every project.

A movie or TV production crew filming outdoors with a camera mounted on a stabilizing rig attached to a black SUV in a mountainous landscape.